Summertime and the living is easy–except, unfortunately, for your hair. Strong UV rays, excessive heat, and too much time spent in a chlorinated pool or salty ocean can zap strands of moisture, leaving hair looking and feeling dry, frizzy and distressed. This is why embracing a summer hair care routine rooted in protective, nourishing hydration is critical. Cue: Aveda’s hyper-hydrating, superfood-packed nutriplenish™.
Why is my hair so dry?
Let’s start with what dry hair looks and feels like, as you may unknowingly be dealing with dehydrated strands. Dry hair usually lacks shine and softness, tangles easily and can feel rough to the touch. Sound like your hair?
If your hair is dry, it’s because it has become depleted of lipids, a critical part of your hair shaft that protects and coats each individual strand. Lipids keep hair healthy, shiny, manageable and strong. You lose lipids as a result of normal wear and tear, heat styling, and your environment. And while nature is a life-giving force, it can also be distressing on your hair. This means that in the summer (and generally in warmer or drier climates), many factors can suck vital moisture from your hair, including:
Salt water can draw out moisture from strands, resulting in dry hair that’s brittle to the touch.
Superfood-infused nutriplenish™ leave-in conditioner is formulated to replenish your sun and swim soaked hair with 4x1 the hydration after salt water exposure while instantly detangling it.
Strong UV rays can zap your hair of the essential lipids naturally present in your hair to help protect and coat each individual strand. When you lose lipids, your hair can look and feel dry.
Shield hair with one of these nutriplenish™ leave-in treatment essentials: nutriplenish™ leave-in conditioner, a lightweight spray for all hair types, or nutriplenish™ daily moisturizing treatment, a decadent cream best-suited for medium to thick hair types. Both feature sand ginger, a naturally derived UV filter that works to absorb UV rays, protecting hair from the drying effects of the sun.
If you’ve ever spent time on a windswept beach, you know: gusty weather can tangle your strands, leaving hair frizzy and knotty.
Replenish and detangle wind-blown hair with several drops of nutriplenish™ multi-use hair oil, a concentrated, 100% vegan oil blend that instantly conditions and smooths each individual strand for a touchable, soft finish.
A lazy pool day can be seriously stressful on your hair, as chlorine can strip strands of their natural oils, causing issues like split ends.
Take a shower as soon as you can after swimming in a pool with the nutriplenish™ formula of your choice: light moisture is ideal for lightweight, fast-absorbing hydration; deep moisture is ideal for richer hydration, as it contains 50% more plant butters than our light moisture collection.
HOT STYLING TOOLS
Heat styling with a blow dryer, a flat iron or a curling iron—or all three—can have distressing effects, leaving hair looking dry and depleted. We often turn to heat styling to tame sun-frazzled strands, which can only exacerbate overly dry hair.
Washing too frequently can strip hair of its protective natural oils—especially curly and textured hair, which can be more prone to dryness. During the warmer months, overwashing can occur easily as we shower away sweat, salt and sand.
• nutriplenish™ leave-in conditioner delivers up to 72 hours of hair hydration and frizz control
• nutriplenish™ replenishing overnight serum provides a 72% increase in hair hydration2
• nutriplenish™ styling treatment foam is great for a second-day-hair and curl refresh
Why is nutriplenish™ an effective dry hair treatment
Remedying dry hair to leave strands looking healthy, shiny and strong is a two-step process that involves: 1) hydrating the hair shaft to replace lost natural lipids and amp up moisture levels, and 2) sealing moisture in the hair cuticle (the outermost layer of the hair). Click below to learn how nutriplenish™ does both.
Discover your nutriplenish™ regimen
Give sunlight the green light this summer with our nutriplenish™ collection. Formulated with 100% vegan ingredients, our superfood-enriched hair care system offers customizable hydration across the texture spectrum—from 1A to 4C—to infuse hair with essential hydration. Use the chart below to choose the right products for your hair type:
While shampoo and conditioner set the foundation, they are just the beginning. Explore high-performance nutriplenish™ treatments and stylers based on your hair type and styling needs to complete your hair care routine. Click below to watch an example of a morning routine with nutriplenish™.
Still need help finding the right nutriplenish™ routine for you? Ask your artist today!