100% VEGAN – Now & Forever
We’re proud to announce that Aveda is 100% vegan—now and forever. This represents another leap in our mission to care for the Earth.
All choices have an impact. We choose the Earth by responsibly sourcing our plant-based ingredients. And now we are 100% vegan. Our choice empowers the world with hair care that respects the Earth and nurtures your hair.
Committed to cruelty free, Aveda has never tested our products on animals and never will. We’re dedicated to setting the standard for environmental responsibility. Our 100% vegan hair care and beauty collections are crafted to care for you and the planet.
Our three essential collections represent where soil meets science and plant-based ingredients inform exacting formulations.
🌱 Botanical Repair: Strengthens and repairs 3 key layers of hair with vegan, bond-multiplying molecules.
🌱 Nutriplenish: Deeply hydrates hair with nutrient-dense pomegranate oil, mango butter and coconut oil.
🌱 Invati Advanced: Instantly thickens hair and helps reduce hair loss with a blend of Ayurvedic herbs including turmeric and amla.
What will your choice be?
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