Today your pursuit is simple, yet hard to fulfill: Coming back at the source of a simple but effective, natural & transparent beauty. Good for you and better for the environment you live in.
1.Natural.-Formulated with 80-100%, high-quality, naturally derived ingredients.
2.Professional. The same result* as a classic haircare product with the natural hair feel.
3.Transparent. All our formulas, free from silicone, are clearly explained on the back of the packs.
4.Sustainable.Eco-designed shampoos square-shapped for a transport optimization are refillable in salon up to 3 times.
The feat of the incorporating botanic inclusions:
Calendula, lavender, jasmine and immortelle flowers, as well as acacia leaves… L’Oréal Professionnel has incorporated carefully chosen flowers or leaves into each of its Source Essentielle shampoos and oils. To ensure that these inclusions do not affect the clarity of the formulas and remain in suspension, the L’Oréal laboratories set up a very rigorous process. To ensure that the inclusions are distributed evenly and held in suspension in an aqueous solution, the researchers identifed a natural gum – Gellan gum – which creates a sort of invisible structure within the aqueous solution.
Exclusive combinations of surfactants and naturally derived ingredients
Surfactants are the core ingredients of a shampoo: they give it its cleansing properties, make it foam (or not) and can also give it a soft and silky feel. The L’Oréal researchers wanted to obtain the same level of performance and cosmetic results as those offered by a conventional shampoo, but using naturally derived ingredients. To do this, they developed two specific technologies: one for the Source Essentielle ranges for dry and colored hair, the other for the ranges for normal hair and delicate scalp.
Each of these technologies is based on a very precise balance of carefully selected surfactants and cosmetic agents.
Clear ingredient communication on pack–Full labeling
To help women to consume even more responsibly, L’Oréal Professionnel mentions both the origin and function of most of the ingredients present in each Source Essentielle product, on the back of the bottle. As with all the other products, the brand does not just describe the 96% naturally derived ingredients in detail. It also adds that the ‘4% remaining ingredients are necessary to guarantee the sensorial qualities and preservation of the formula.
Calendula, lavender, jasmine and immortelle flowers, as well as acacia leaves…
Smart eco-freindly shampoo packaging
The packaging is intentionally square-shaped, to hold a maximum amount of product in a minimum amount of plastic. This shape also means that the products stack together perfectly, so that shampoos are better palletized and transportation space is optimized.
Source Essentielle allows you to come and refill your shampoo bottles directly at the salon. The equivalent of the weight of a bottle is saved.