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Your ingredients—your passions, your goals, your personality—are what make you, you. Our ingredients—cruelty-free, environmental mission, powerful botanical science and pure-fume™ aromas—are what make Aveda, Aveda. KNOW WHAT WE’RE MADE OF We create products with purpose—always with the goal of positively impacting people and the world. How do we do it?...

WHAT IS A BRAZILIAN BLOWOUT? Brazilian Blowout professional smoothing treatments are the most innovative and effective in the world. Through the use of breakthrough bonding technologies, these customizable smoothing treatments actually improve the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz...